About Us

About Company

SE Dynamics Ltd (SED)

Founded in 2020, SE Dynamics Ltd (SED) is a family-owned, forward-thinking company committed to excellence across multiple sectors, including distribution, artificial intelligence (AI)-powered software solutions, and technology services. Our journey began with a key partnership with Coca Cola Bangladesh (IBPL) for their most prominent zone. Since then, we have built a strong reputation in the industry, leveraging technology and strategic partnerships to drive growth and deliver outstanding results.

Our Leadership & Team :

SE Dynamics Ltd is a family-owned business, with leadership provided by Humayra Tazin Abdullah, who oversees the Operations Management, and Syda Tazin Abdullah, who is responsible for the Financial Management of the company. Their hands-on involvement ensures that the company's values and vision are maintained while driving growth and innovation. The company boasts a talented and dedicated team of over 150 members spread across Bangladesh and Malaysia. Our team works tirelessly, 24/7, to ensure we deliver the highest quality services to our clients and partners. With a focus on innovation and international growth, we are committed to expanding our global portfolio and becoming a leader in technology-driven solutions.

Our Journey and Growth : In 2023, SED took a significant leap forward by acquiring the distribution responsibility for Marico Bangladesh Ltd, the largest zone under Marico. That same year, we also became the exclusive distributor for Lipton Taza, an Unilever brand, in one of the most prominent zones in Bangladesh. These milestones exemplify our ability to manage large-scale operations and deliver exceptional results in distribution.

Our Technological Edge :
At SE Dynamics, we don’t just focus on distribution; we have also pioneered AI-driven software solutions that address real-world challenges. In 2021, we developed a cutting-edge Distribution Management Software for Coca Cola, streamlining logistics and distribution processes with the help of AI. This was followed by the launch of Lexic by Ektai, a comprehensive Legal Management
Solution, which is currently used by Robi Axiata Ltd, setting a new benchmark in the telecom sector. We also provided 360-degree AI-based security surveillance technology to Expansys Global Ltd,
which is now used by major clients like Axiata Companies and Frontier Towers. This innovation marks our commitment to improving security and operational efficiency through advanced
technology.

Expanding Horizons :

In 2022, we expanded our horizons further by offering outsourcing services to the USA, where we developed Property Service & Order Management Solutions. These solutions have gained significant traction in the global market and are now being sold worldwide under the brand Brandpath SDN BHD, which owns the copyright for these unique software solutions. Our most recent venture in 2024 saw the development of an Electric Vehicle (EV) Charging App, positioning us at the forefront of the rapidly growing EV market.

Our Vision

2020 - 2024

With a current accumulated turnover of $30 million, SE Dynamics Ltd is on a path of rapid growth. We aim to continue expanding our international footprint and driving innovation across distribution and technology solutions. At SE Dynamics, we are passionate about creating value through innovation, technology, and strategic partnerships. Our mission is to transform industries with cutting-edge solutions and continue our journey as a global leader.

Why Choose Us

Reason For Choosing Us

Accredited Company

We use accredited, high-quality materials that meet global standards to ensure durability, reliability, and top-notch performance. Our commitment to excellence and adherence to industry certifications guarantee that you receive only the best products and services, providing unmatched value and satisfaction.

100% Guarantee

We stand by the quality of our products and services with a 100% Guarantee. Your satisfaction is our priority, and we ensure reliable, high-quality solutions that you can trust. If you’re not fully satisfied, we’re committed to making it right.

Quality Material

We ensure the use of high-quality materials to deliver durable and reliable solutions. Our commitment to excellence guarantees that every product or service meets the highest industry standards, providing value and satisfaction to our clients.